Dermot O'Leary: Battered, but still chipper

Dermot O'Leary isn't just a Radio 2 dj and ringleader at the declining X Factor circus. Oh, no. He's a fish magnate, too.

Slightly less of a fish magnate. He's had to close his fish restaurant in Poole, but he's stressing that a sister shop in Brighton is thriving:

He [said] “Sadly we decided that Fishy Fishy Poole should cease trading owing to the current financial climate.

“Fishy Fishy Brighton continues to trade as normal.”

I'm not a marketing expert, but I suspect part of your problem might have been in calling the places Fishy Fishy. It's the sort of twee name that would actual repel people as they walk down the street. It would make Captain Birdseye decide he'd rather have a kebab.