Gordon in the morning: A morning outing

The Sun has been dribbling out extracts from the Simon Cowell book all week - the suspicion that Sun staff might struggle with the reading borne out by the fact that it appears to take two people to copy chunks out and pretend it is interesting. They've bought a second book, too, a muck-rakey story about Jessie J. As a result, today's front page is especially unedifying:

Jessie gay
Simon NOT gay
Voice star 'is a secret lesbian'
Cowell: I'm totally straight

POP beauty Jessie J is 100 per cent lesbian, an explosive book claims.

Yes, the front page of a national newspaper is given over to a claim about a young woman's sexuality based on a book that isn't even about her.

The Voice judge, 24, was ordered to hide the truth from fans by claiming to be merely bisexual, the unauthorised biography says.

What? "Merely bisexual"? What the hell is that supposed to mean? Besides "demeaning to bisexuals". Does the paper believe that bisexuality is somehow the easy option? That isn't true.

Oh, but it's trendy, isn't it?

The Voice judge, 24, was ordered to hide the truth by record bosses to avoid turning off male fans, the unauthorised biography says.

They advised the star to say she was a bisexual who liked boys AND girls, because that was trendy.

That'd be right, as no man has ever had a sexual fantasy featuring a lesbian, ever. That's a fact.

Does The Sun really think that outing people - or, rather, choosing to disparage their own choice of self-sexual identification - is what a newspaper should be doing in 2012?

The author of the book, Chloe Gavin, claims:

“Being gay would alienate people. They knew how important image was and asked her to tone it down a bit.

“There are so many homophobes out and there were fears of a career-damaging backlash.”

It's true - being bisexual really takes the huff out of the homophobes. Who can forget Westboro Baptist Chruch, picketing funerals with signs saying 'God hates fags - if only you'd had sex with a woman from time to time, that would have been alright'.

There's a stern warning at the foot of the page:

© The Sun. Our lawyers are watching.

Presumably not lawyers who understand the bit about the right to a private life. Although, given how their company hacked and trailed solicitors, that's a typo and should read 'we're watching your lawyers'.