The Cure in small doses

That the Cure have a new album coming out isn't much of a surprise. The attempt to drum up a sense of excitement, though - that is. a single a month, every month, on the 13th, in the four months running up to the new album in September.

The 13th, presumably, because they're Goths. And there isn't a 666th day in any month - except February in leap years - so they've had to choose the 13th.